In today’s society a designer has many responsibilities. They must work with constraints to create a design that both solves the problem and will be pleasing to the customer. When doing so a designer must understand what people need better then they do. This requires the designer to do research in order to find the extremes of the spectrum of people that use that product. They must also study human-object relationships in order to create a successful object. Ultimately a designer must look to the future and this often requires looking to the past as well to get people to buy things that already exist, but have a new design that pleases the customer more.
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If we take a look around us most objects have human characteristics. If you have looked closely at cars you will notice that they often have a face. Designers do this on purpose because for the consumer an object that resembles human characteristics is often more pleasing to them.
Another element that designers must consider is if someone would pay money for an object designed a certain way. They must ask themselves would people buy this or would they spend money on this? While thinking of this designers always strive to design something that gets better with time. These types of designs usually cost more but there are times when bad designs are equally as expensive. Designers must always be looking to trends but at the same time they must also think critically about the problem at hand.
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