Design has many roles within our society. When we refer to fashion design we expect this type of design to set the trends for fashion in the upcoming future. This expectation comes from the idea of what design has done in the past. If fashion design had not set trends in the past then we wouldn’t have that expectation of fashion design now. Fashion design in our society has decided what people wear and where they shop. You don’t see very many people walking around in 70’s fashion although some trends seem to be reappearing. These trends that reappear are not entirely 70’s fashion because although they are from the 70’s they are still mixed in with the new fashions of 2010. Looking back at the past offers input as to what we might see in the future. Although like I said before when trends from the past come back into the fashion world they are not entirely from the past because they are an updated version of what they once were.
Design is also expected to communicate effectively with the consumer. Specifically graphic design is expected to grab the reader’s attention and also to lure them into what they are advertising. Here design is expected to be very effective because after all who is a graphic designer with out effectiveness? Graphic designers use a combination of color, shape, texture, unity and balance to create works of art that really deliver their messages. These different combinations not only allow graphic designers to communicate effectively but also allow the designs to be physically appealing to the reader. If a design isn’t of your pleasing then you simple look past it without think anymore about it.
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